Current staff

Tone of voice guidelines

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  2. Information and services
  3. Communications and marketing
  4. UQ brand
  1. Future domestic students
  2. Future international students
  3. Current students
  1. Alumni
  2. Partners
  3. Donors

2. Future international students

As our international students are unlikely to be native English-speakers, creativity and cultural references aren’t the best fit for this audience.  

Instead it’s more important to address what drives choice in international markets. For example, our Chinese audience will be focused more on prestige and independent international rankings than practical experiences.

Quick tips

  • Stay away from colloquialisms, phrasal verbs, Australian references (sport etc.) and inside jokes. Instead keep things short and simple.
  • Do we even need words? If a graph, image, diagram or infographic is a better way to communicate our message, use it.

Tone of voice example: future international students

This example shows how existing copy from the UQ International Guide, which focuses only on UQ’s research activities, can be updated to reflect UQ’s tone of voice; it is not intended as an example of UQ’s overall messaging for International students. The content is significantly shorter, more active, and more direct.

Existing wording

At UQ, we create knowledge. You will discover our latest innovations and the people and technology behind them. Our world-leading researchers will be your teachers, so you can learn from the world’s best, be inspired and understand what it takes to pioneer change.

Innovations for the world

We are a global research leader in biosciences, nanotechnology, engineering, sustainable development and social science. Our innovations are impacting millions of people around the world.

  • Gardasil® cervical cancer vaccine: used in more than 120 countries, saving an estimated 120,000 lives annually.
  • Conservation: software developed by UQ has enhanced conservation planning globally in areas like the Great Barrier Reef and the Galapagos Islands.
  • Triple P Positive Parenting Program: helps millions of children and families in 25 countries. • MRI machines: UQ technology is used in two-thirds of the world’s MRI machines. The next step is to integrate radiation therapy to target and treat cancer.
  • GroundProbe: mine-safety technology that is used by some of the world’s largest mining companies. • Food security: UQ works with the Queensland Government to enhance the drought tolerance of sorghum, an important cereal in sub-Saharan Africa.
  • Nanopatch: a revolutionary needle-free method of delivering vaccines being developed in the UQ spin-out company, Vaxxas.
  • Latch-On: gives the gift of literacy to people with intellectual disability in Australia and across the globe.
  • Water use: our technology has changed practices in global water and sewerage utilities, saving hundreds of millions of dollars.

uq.edu.au/research/impact

Pioneering your future

We bring the latest ideas and research into the classroom to place you at the frontier of knowledge. You will learn from world-renowned researchers. Our international reputation means we attract some of the best minds in the world to the University – including presidents, prime ministers, international authors and ground-breaking researchers – who will inspire you to break through barriers.

World-class facilities

We have eight internationally recognised research institutes on campus. These institutes are home to more than 1500 specialists working on ideas for the future with the latest in tools, technology and support. Off campus, we have over 100 research centres located throughout Queensland.

uq.edu.au/research/research-at-uq/ research-facilities

3MT® (Three Minute Thesis)

Founded by UQ, 3MT has been adopted by more than 600 universities in 62 countries around the world. The 3MT competition sees our research students pitching their exciting ideas to industry leaders, alumni and global leaders in three-minute presentations. Each year, winners are awarded a range of prizes including research travel grants.

threeminutethesis.org

Summer and Winter Research Programs

Improve your employability, extend your knowledge of an area of interest, and develop your analytical, critical thinking and communication skills by participating in the UQ Summer or Winter Research Program. Successful applicants are eligible for funding to support their participation in the program.

employability.uq.edu.au/research

After tone of voice editing
 

Learn with the world’s best

University is one of the best places to discover knowledge. And who better to teach you about the world than those changing it?

At UQ, you’ll study among people leading some of Australia’s most exciting research projects.

These include innovations like:

  • The Gardasil cervical cancer vaccine. Used in more than 120 countries, it’s estimated to save the lives of 250,000 women each year.
  • Marine conservation software. We’re leading efforts to protect our Great Barrier Reef, as well as the Galapagos Islands.
  • Nanopatch. Imagine if you could get vaccinated without an injection. Thanks to our researchers, this could soon be possible. 
  • MRI machines. Did you know two-thirds of the world’s MRI machines use UQ technology? The next step is including radiation therapy to treat cancer.
  • GroundProbe. The world’s largest mining companies use our technology to keep their miners safe.
  • Better food security. We’re working with partners around the world to improve the drought tolerance of sorghum, an important cereal in Sub-Saharan Africa.

Learn from the leaders

Our global reputation means we attract some of the best minds to our teaching staff – from international authors to globally respected research pioneers.

World-class technology

Our eight research institutes and 100+ research centres are home to more than 1500 specialists working on ideas for the future.

For any questions or comments, please contact the Publications team.

(+61 7) 336 52479