News article classifications

A brief topical and current story / media release that covers who, what, where and why.  

Includes: 

• Teaser/hero image 
• Summary 
• Key points (optional) 
• Body content – little usage of visual components (no more than 1-2 images) 
• Media contact  

Length: 300-400 words 

Examples: 

• Facebook ads targeting people at risk harm under scrutiny  

Most stories published currently on UQ News.

A longer story that explores a subject in greater detail than a news story. Describes the research/human impact in more depth. Written with more creative style and adds ‘colour’ to the story.   

Includes: 

• Teaser/hero image 
• Summary 
• Key points (optional) 
• Body content – includes more visual components to support the story (sub-headings, pull quotes, graphics, image gallery, social media embed, videos).  

Length: 800-1200 words

Examples: 

• Why the Matildas are poised to shake up Australia’s sporting landscape  
• UQ alum conquers Antarctica for a marathon cause 
• My brush with death 

A story from an expert’s perspective that includes their argument on the topic. 

Tone: expert’s own perspective/voice. (‘what you think about it’) 

Author: as this article is from the expert’s own perspective, they must nominate themselves as the author. 

Includes: 

• Disclaimer – this view is the author’s and not reflective of the University’s.  
• Teaser/hero image 
• Summary: short, sharp and should draw the reader in 
• Key points (optional but relevant) 
• Body content (subheadings) 
• can include imagery if it helps to support the opinion, but also doesn’t need to be an overly visual article.  
• As the piece is based on the expert’s research, use references and links to support the statements. However, it’s important to ensure the piece is able to be understood by all, not just fellow experts in the field.  
• The opinion piece should have a position that the author is trying to inform readers of. 
• Pull quotes, call-out boxes (about the author), other components as needed.  

Investigate callout box style for promoting the author at the bottom of the article.  

Length: 750-800 words 

Examples: 

• Should social media be banned for children under 16? 
• Should Australia consider bringing back conscription? 

An in-depth analysis of a particular topic (usually a topical current event of broad interest to a wider UQ and community audience) by an expert/s in the topic area.  

Tone: informative and unbiased. If an article does show a clear point of view, it should be tagged as ‘opinion’.  

Author: include author’s byline of the analysis.  

Includes: 

• Teaser/hero image 
• Summary 
• Key points (mandatory) 
• Body content (subheadings to breakdown topics)  
• Can include imagery if it helps provide further information to the user to help them understand.  

Length: 750-1,000 words 

Examples: 

• What can be done to end gendered violence? 
• How can we solve the housing crisis? 

A story told in a video format with little to no supporting text. 

Includes:  

• Teaser/hero image 
• Summary 
• Video 
• Accordion with transcription of the video within it.  

Length: no specified length. There should be minimal text on the page that isn’t a transcription of the video itself.  

Don’t allow republishing for this article type.  

Video should be the sole focus of the article. If the video is being used in an additional article, an individual video article shouldn’t be needed as well.  

Examples: 

• Watch: rehoming native bee colonies 
• Meet the UQ graduate in charge of the Brisbane Broncos 
• ‘They were young men with hopes and dreams’: missing names live on forever 

A story told through an audio file or podcast episode with little to no supporting text. 

Includes: 

• Teaser/hero image 
• Summary 
• Audio 
• Accordion with transcription within it.  

Length: no specified length. There should be minimal text on the page that isn’t transcription.  

Don’t allow republishing (as above).

Examples: 

• Podcast: Paralympic chanpion keeps fire burning amid COVID-19 chaos