Images on your website should be useful, not decorative, and must comply with any conditions of use.

When choosing images it's important to find images that:

  • support your content
  • are high quality
  • are owned by UQ or you have permission to use.

You should avoid:

  • original works that don't allow modification
  • photos of people (if you don't have permission to use their image)
  • images with embedded text, as these cannot be read by assistive technologies or search engines.

Once you've sourced your images, you'll need to optimise them for the web.

Finding UQ-related images

There's a few places to search for images depicting UQ:

  • UQ Images (staff login required)
  • UQ News – search the articles to see if another organisational unit already has images on your topic. Contact the organisational unit who published the article for permission to use an image.
  • UQ eSpace advanced search – search using display type 'Image Version MODS 1.0'. Once you've selected an image, check the 'Rights' section for copyright information.

Using external images

You can find free images through websites such as Wikimedia commons. When using free images, make sure the image you select is public domain or creative commons licensed and follow the site's attribution guidelines.

We recommended avoiding stock images, if possible, as they can devalue your content. If you want to source stock images for your site, contact brand@uq.edu.au for advice.

Crediting images

It's your responsibility to understand and comply with any conditions of use associated with images on your website.

If you use an image that you do not own, but have permission to use, you'll need to credit the image by adding a caption below your image to credit the image.

If you're unable to add a caption, credit the image at the bottom of your page.